what is art direction?

Art direction is the means by which the creative idea can be expressed” – Nik Mahon Art Direction 2010

”Art Direction should help an idea rather than hinder it. Art direction should be a window rather than a beautifully painted wall”. – David Christenson (quoted by Nik Mahon)

The Art Director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use.” – Wikipedia

 

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