Feature Planning


A good feature:

  • Answers a question (possibly one that the reader hadn’t considered before)
  • Has an angle (how is it more interesting)

Think about:

  • Audience?
  • What?
  • Why?
  • Who?
  • Type of coverage?
  • What tone?

The Basics:

  • How many words?
  • How many pictures?
  • Box outs?
  • Cross heads?
  • Pull quotes?
  • To go with which section?
  • Do you need product shots?
  • Can you get stock shots to illustrate?
  • Commissioned photographer?
  • Illustrations?

Things to consider:

  • Not every feature has to be earth shattering breaking news
  • Which is best laptop
  • Who makes the best coffee
  • Whats a holiday in Blackpool like

But it has to fit the publication

  • Best holiday in Blackpool doesn’t exactly slip in to a copy of PC Pro

working title

try to avoid questions

Betteridge’s law of headlines

An adage that states, ”any headline which ends in a question mark can be answered by the word no

if your feature idea is a question, thats okay, just as long as the title isn’t.


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