Better Feature Writing

How to become a better writer

Rule Number 1:


  • Read first!
  • Makes notes
  • Research
  • Ask google

No matter the subject

Compartmentalise Everything. planning Makes Perfect

Plan your thousand words.

An example could be:

  • 600 words body copy
  • 150 word box out x2
  • 100 tip


600 words

  • 100 words intro
  • 200 word intro idea
  • 200 word getting your point across
  • 100 conclusion

Refer to the aims of your feature often and ask how what you’ve written applies to it.

George Orwell’s 6 Rules for better writing

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

2. Never use a long word where a short one will do.

3. If it is possible to cut a word out, always cut it out.

4. Never use the passive where you can use the active.

5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

6. Break any of these rules sooner than saying anything outright barbarous.


Probably the best set of rules:

  1. Ignore rules
  2. Write.

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